Advertising

Bindu and PivotRoots logos

01 Apr 2025 6:49 PM

PivotRoots bags digital mandate of Bindu Jeera drink

Account won without a multi-agency pitch process.
This partnership aims to redefine the brand's narrative and strengthen its position in the luxury diamond jewellery space.

01 Apr 2025 1:05 PM

Forevermark assigns its integrated creative duties to Dentsu Creative Isobar

Account won post a multi-agency pitch and will be handled by Dentsu Creative's Mumbai office.
Dorset Industries' ‘Every door deserves a Dorset’ campaign

01 Apr 2025 11:08 AM

Dorset’s emotional tribute to bonds that last a lifetime

Conceptualised by Enormous, the campaign revolves around the thought that every home holds precious possessions that need protection.
Namrata Arora

01 Apr 2025 10:29 AM

Namrata Arora joins SuperYou

Moves from Ogilvy where she was creative controller.
Manoj Pandey

01 Apr 2025 10:18 AM

Cheil elevates Manoj Pandey

He was previously the group creative director.
Tanvi Rastogi

31 Mar 2025 7:06 PM

Her Take: Advertising in the age of distraction - crafting narratives for the fragmented mind

The author discusses how ads today must grab attention instantly with concise, platform-specific, data-driven content.
Team Wavemaker at Emvies

31 Mar 2025 12:50 PM

Emvies 2025: Wavemaker and Mondelez bag top honours again

Wavemaker was the 'Agency of the Year', while Mondelez was 'Best Media Client of the Year'.
Apoorva Bapna

28 Mar 2025 9:39 AM

Apoorva Bapna to exit WPP

Follows the departure of Shubha George, who was chief client officer, WPP India.
Here's what Dalbir Singh is doing this week.

28 Mar 2025 9:27 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films questions the caterer's food choices on a shoot.
Picture courtesy: Grok

28 Mar 2025 9:24 AM

Warc reduces growth forecast for 2025 advertising spend by USD 19.8 billion

Advertising to grow at 6.7% instead of the 7.6% projected.

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