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The agency will handle both ASUS and ROG India Consumer PC responsibilities.

03 Jul 2024 3:21 PM

Asus India assigns its digital mandate to SoCheers

The account was won post a multi-agency pitch.

03 Jul 2024 10:43 AM

Praseed Prasad joins GroupM as chief growth officer

He will lead new business development and marketing.

Shaadi.com campaign

02 Jul 2024 5:13 PM

Shaadi.com and Anupam Mittal take a dig on dating apps

The matchmaking app's latest campaign spotlights the 'red flags' in dating and casual relationships.

Shah Rukh Khan in Castrol Edge's World Cup ad

02 Jul 2024 2:36 PM

Shah Rukh Khan dominates ICC T20 World Cup final ads with 82% recall: IIHB report

Virat Kohli had a 61% brand recall value, ranking second in the report on ad recall for the World Cup finals.

The agency will work with Intiative for over three months for a seamless transition

02 Jul 2024 12:21 PM

The Lego Group selects Publicis One as its global media agency

The agency was selected after an 18-month pitch, which included the incumbent agency Initiative.

Ashwin Padmanabhan

02 Jul 2024 11:22 AM

GroupM elevates Ashwin Padmanabhan

Based in Gurugram, Padmanabhan will continue to report to Prasanth Kumar, CEO – GroupM South Asia.

02 Jul 2024 11:20 AM

Adarsh Atal gets expanded mandate at Quotient Ventures

Was CCO at Tilt Brand Solutions.

Roisin Rooney (left) and Peter Lewis

02 Jul 2024 9:21 AM

There's a lot of excitement about this part of the world: Roisin Rooney, DDB Worldwide

DDB Worldwide's Roisin Rooney and DDB Asia's Peter Lewis on AI's disruptive impact on jobs in the advertising industry and more...

02 Jul 2024 9:18 AM

You don’t remember awards; you remember the campaigns: Rajdeepak Das

Publicis Groupe South Asia's CCO and chairperson discusses diversity at the agency, his first six months in the expanded role, and more...

Image by Lukas from Pexels

28 Jun 2024 5:43 PM

Ad space per publication witnessed a growth of 17% in Jan-Mar'24: TAM AdEx

Shri Ram Janmabhoomi Teerth Kshetra and Honda Shine 100 were the top exclusive advertisers and top brands, respectively.

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Dalbir Singh continues his diary for Manifest.

14 Nov 2025 10:21 AM

Producer's Diary by Dalbir Singh

14 Nov 2025 10:13 AM

Opinion: Look, plates and walls are telling stories, are you listening?

Rinesh Jayarathne

14 Nov 2025 9:38 AM

Wondrlab elevates Rinesh Jayarathne

Crocs teams up with Himesh Reshammiya

14 Nov 2025 9:18 AM

Crocs teams up with Himesh Reshammiya for ‘Your Crocs, Your Rizz'

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Snippet from Google Gemini campaign

07 Nov 2025 11:34 AM

Google Gemini makes everyone go ‘oh ho ho' with everyday life hacks

Winner for the second edition of the Centrick-Manifest print contest

04 Nov 2025 8:52 AM

Centrick-Manifest print ad contest: Winner announced

Jemimah Rodrigues after her match-winning century

31 Oct 2025 11:18 AM

Raahil's blog: Cricket remains a religion, but there's a change in guard at the top

Johnson Verghese

30 Oct 2025 9:20 AM

India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese