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15 Dec 2025 11:46 AM
Conceptualised by Fundamental, the on-ground activation was executed by TriOOH, Superlative Films and Spark Foundry.
15 Dec 2025 11:21 AM
Despite positioning itself as a 'modern' retelling, the film remains trapped in its dated ‘Hema, Rekha, Jaya aur Sushma' laundry stereotype.
15 Dec 2025 11:04 AM
Conceptualised by Taylor Herring, the campaign comprises an ad film.
15 Dec 2025 10:54 AM
The report adds that three in four digital-only users reside in rural India.
15 Dec 2025 9:59 AM
Spent eight years with the agency, where he was most recently senior vice president.
15 Dec 2025 9:49 AM
Experts decode whether the CCI raids will reshape client procurement, and how pitch behaviour is likely to evolve amid the investigation.
14 Dec 2025 11:11 PM
Follows media reports of JioStar wanting to exit media rights deal with ICC two years before deal was to end.
12 Dec 2025 11:14 AM
The campaign consists of an ad film.
12 Dec 2025 10:51 AM
She joined the Group in 2021 as head of content and was later elevated to the role of chief content officer.
12 Dec 2025 10:43 AM
India is on course to see a 4.6% rise in ad spend this year, according to the report.
16 Dec 2025 10:46 AM
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16 Dec 2025 10:23 AM
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