Manifest Media Staff

Tata Capital's ‘Zidd Tarakki Ki' campaign.

13 Jan 2026 2:51 PM

Tata Capital teams up with Shubman Gill to spotlight the determination powering India's aspirations

The campaign consists of six ad films. 

The agency's mandate includes storytelling, digital presence, and market-facing initiatives.

13 Jan 2026 1:48 PM

OneXtel appoints Sparkt to handle strategic brand and communications

The account was won post a multi-agency pitch.

The merger brings together Ykone's global network, its Indian agency BarCode, which it acquired in 2024, and Mirror Mirror's creative and production expertise into a single operating ecosystem. 

13 Jan 2026 11:29 AM

Ykone, BarCode and Mirror Mirror merge to form ‘One'

The new group brings influencer strategy, creative and tech together on one global platform for luxury and premium brands.

Indriya's bridal campaign

13 Jan 2026 11:28 AM

Aditi Rao Hydari and Indriya turn the spotlight on bridal self-love

Conceptualised by Ogilvy, the campaign captures the essence of a bride's emotions moments before her wedding.

CVL Srinivas

13 Jan 2026 11:09 AM

WPP India's CVL Srinivas announces retirement

He will be stepping down from his role of country manager on 31 March.

Sarah Jessica Parker

13 Jan 2026 11:02 AM

Tanqueray's signs Sarah Jessica Parker as global ambassador

Parker to front the brand's ‘There's an N and an O in every icon' campaign.

Image by 52Hertz from Pixabay

13 Jan 2026 10:50 AM

The middlemen nobody talks about

An industry insider who prefers to remain unnamed, pens down why the industry must stop lying to itself.

Abhishek Shah

13 Jan 2026 10:38 AM

One does not haggle with doctors, and that's what we expect clients to do with us: Abhishek Shah

Be Positive 24 Innovation Design's founder and MD, chats with us about its recent wins at the Pepper Awards and the Maddys, and more...

Looking ahead, Narratif plans to work with leading Indian consumer brands and partner with execution agencies, while also exploring expansion into the Middle East and Southeast Asia.

13 Jan 2026 12:08 AM

Narratif launches in India

Positions itself as an influencer strategy and creator intelligence platform, co-founded by Rushabh Deena Shah and Sarvesh Singh.

Bharat Ke Super Founders relaity show

12 Jan 2026 9:46 PM

Amazon MX Player drops the trailer of entrepreneurial reality series Bharat Ke Super Founders

Hosted and mentored by actor-entrepreneur Suniel Shetty, the series aims to bring over INR 100 crore capital to the next wave of entrepreneurs.

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