Manifest Media Staff

ICICI Prudential Life Insurance Company's new identity and tagline

05 Oct 2026 2:51 PM

ICICI Prudential Life Insurance rebrands as ICICI Life Insurance

The insurer has unveiled a new brand identity and the tagline ‘Har Kal Aasaan', positioning the change around simpler and more flexible life insurance.

Swati Nathani

05 Oct 2026 2:13 PM

Swati Nathani takes charge as CEO of Team Pumpkin

The co-founder will lead the agency as it expands its integrated marketing, communications, technology and commerce capabilities.

Karan Arora

05 Oct 2026 2:01 PM

Volvo Auto India appoints Karan Arora

He moves from Krisumi Corporation, where he was vice president - marketing.

The winning entries

05 Oct 2026 2:01 PM

LIA 2026: Six more wins for India

Brand David wins Silver, while TBWA\ Lintas (three) and Ogilvy (two) won Bronze each.

CreativeMUD x DDI's Golden Grain

05 Oct 2026 1:45 PM

Golden Grain assigns CreativeMUD for its social and digital duties

The agency will handle social media, content, digital communication and campaign initiatives for DDI's rice brand.

Paul John Whisky's new brand identity and packaging design

05 Oct 2026 11:52 AM

Paul John Indian Single Malt unveils new brand identity

The refreshed packaging draws on Indian craftsmanship and Goa, with the new design rolling out across three core expressions.

Stayfree's film

05 Oct 2026 11:46 AM

Voice-O-Meter: Stayfree leads a progressive week in breaking gender stereotypes

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week. 

Ajio names Ahaan Panday as its new brand ambassador

05 Oct 2026 11:43 AM

Ajio names Ahaan Panday as brand ambassador

The association launches with the brand's 2026 festive campaign, ‘Festival Is Festivalling', conceptualised and written by The Script Room.

The October issue

05 Oct 2026 11:38 AM

Manifest's October issue out now

The lead story examines how festive advertising has become a recurring flashpoint for online backlash.

Karishma Bhalla, founder, Foodstrong (left) and Sara Ali Khan

05 Oct 2026 11:32 AM

Foodstrong signs Sara Ali Khan as its brand ambassador

The actor will feature across Foodstrong's upcoming campaigns, digital platforms and new-product initiatives.

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