Manifest Media Staff

Matches featuring India generated 58% higher ad volumes than non-India matches, as per the report

10 Aug 2026 11:31 AM

ICC Women's T20 World Cup 2026 sees 39% rise in ad intensity per match: TAM Sports

Google emerged as the top advertiser, accounting for 16% of ad volumes, followed by Coca-Cola India, Amway, Jindal Steel and Policybazaar.
The campaigns from last week that. had balanced and inclusive representation.

10 Aug 2026 11:19 AM

Voice-O-Meter: Small steps towards 'breaking the bias'

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Google Gemini's 'Dance Classes' campaign.

10 Aug 2026 10:55 AM

Shah Rukh Khan shows how Gemini Live can turn a hidden skill into an opportunity

The campaign comprises an ad film conceptualised by Omnicom's Prasoon Joshi.
Shveta Arya

10 Aug 2026 9:39 AM

Mahindra Group appoints Shveta Arya

She moves from Cummins India where she was managing director. 
Nandini Dias (left) and Dilip Shanghvi

10 Aug 2026 8:52 AM

'In the next few years, many products will come out of India that will globally help patients'

Sun Pharma's Dilip Shanghvi talks about his leadership style after bagging the 'Business Leader of the Year' at the IAA Leadership Awards.
Jishnu Dev Varma

08 Aug 2026 12:11 PM

Advertising must uphold transparency and ethics, and not be misleading: Jishnu Dev Varma

Maharashtra's governor was the chief guest at the IAA Leadership Awards, during which he delivered a keynote for the industry.
Clockwise from bottom left: Kartik Sharma, Babita Baruah, Tanya and Sam Balsara, Dilip Shanghvi, and Neeraj Roy

08 Aug 2026 11:39 AM

IAA Leadership Awards: Babita Baruah and Kartik Sharma bag top creative and media honours

Dilip Shanghvi wins 'Business Leader of the Year', while Neeraj Roy is inducted into the 'Hall of Fame'.
Mijia, which stands for 'Mi Home', is Xiaomi Group's global home and lifestyle brand.

07 Aug 2026 1:22 PM

Xiaomi introduces Mijia home and lifestyle sub-brand in India

The move marks the company's next phase of expansion, with future home products and large appliances to launch under the Mijia brand.
Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal

The deal combines audience measurement and media verification, with closure expected in Q1 2027.
Starbucks India's 'This Is Espresso. This Is The Heart of Starbucks' campaign.

07 Aug 2026 11:30 AM

Starbucks India serves up an ode to the espresso shot

The campaign comprises an ad film.
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