Manifest Media Staff

Ludic's 'Comfort Aisa, Ki Ab Kya Bataayein' campaign.

27 Feb 2025 2:46 PM

Ludic shows that amputations are no match for its slider loyalty

Conceptualised by Braindad, the ad film highlights the brand's new slider collection.
WPP CEO Mark Read expects 2025 to be better for its 'integrated creative agencies'.

27 Feb 2025 2:00 PM

WPP revenue in India grows by 2.8%, falls by 0.7% globally

Its revenue dipped by 20.8% in China.
Mohan Goenka

27 Feb 2025 11:39 AM

A single word change took us from an INR 700 crore to a 20,000 crore market: Emami’s Mohan Goenka

Goenka chatted with us on the brand’s decision to rebrand its men’s fairness cream to ‘Smart and Handsome’, its expansion plans, and more.
Screenshot from the campaign

27 Feb 2025 9:43 AM

UPI takes on traditional myths, has the solution for businesses growing

The four-film campaign conceptualised by Enormous announces its 'Credit on UPI' feature.
Will be led by Shaun Murphy, founder and CEO, Big Owl Pictures and he will develop and produce all genres of unscripted content.

26 Feb 2025 6:43 PM

Big Owl Pictures Australia and Initium Productions India announce partnership

The collaboration combines global expertise and local insight to deliver fresh, unscripted content tailored for Indian audiences.
TRAI also proposes a separate Programme and Advertisement Code for private radio, ensuring clear content guidelines and ethical standards.

26 Feb 2025 6:20 PM

AROI welcomes TRAI's regulatory re-structure of the radio sector

FM stations will be allowed to stream their content online simultaneously, opening up digital revenue opportunities.
Bhaskar Thakur (left) and Satish Menon

26 Feb 2025 4:21 PM

Punjab Kings teams up with Kshema General Insurance for IPL 2025

The partnership aims to reconnect the IPL franchise with its roots and reignite the passion of its fans across India.
Will scale influencer-driven strategies across platforms, industries, and audience segments.

26 Feb 2025 4:09 PM

Social Panga launches The Viral Union

Led by Sudarshan Kailash, the vertical aims to redefine influencer-driven brand storytelling.
Ritu Sharda

25 Feb 2025 3:33 PM

Ritu Sharda moves to Pravis

She was previously with Ogilvy as its chief creative officer. 
Screenshot from the film

25 Feb 2025 10:49 AM

Kotak Mahindra Bank rolls out revamped brand philosophy 

Releases a campaign to showcase the same.

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