Manifest Media Staff

The brand's ‘Thand Rakh' philosophy has long been part of the sport's high-pressure moments, and the partnership aims to build naturally on that legacy.

28 Nov 2025 4:21 PM

Sprite teams up with Lucknow Super Giants

The beverage brand aims to lean into Uttar Pradesh's cricket culture to deepen its Gen Z connect.
A BARC employee has allegedly received INR 100 crore to manipulate TV ratings

28 Nov 2025 2:57 PM

BARC India orders independent audit after Kerala Television Federation complaint

Malayalam news channel 'Twenty Four' claimed that a BARC employee was involved in a TRP scam.
Shyam Motwani

28 Nov 2025 11:21 AM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Godrej Enterprises Group's Shyam Motwani talks about redefining home safety through digital mindfulness, and more...
Yes Bank's Score Kya Hua campaign

28 Nov 2025 11:08 AM

Yes Bank turns credit score literacy into everyday conversation

Unveils ‘Score Kya Hua' campaign comprising four slice-of-life ad films to boost credit score awareness.
Gopal Snacks 'Life Mein Khali Pet Kuchh Nahi Hota' campaign.

28 Nov 2025 10:55 AM

When hunger derails life, Gopal Snacks steps in as the unsung hero of everyday moments

Conceptualised by Scarecrow M&C Saatchi, the campaign consists of three ad films.
Srivats TS

27 Nov 2025 7:07 PM

Srivats TS joins Reliance Retail

Moves from Netflix, where he was vice president - marketing.
Prajakta Koli for GoColors' new campaign

27 Nov 2025 11:27 AM

Prajakta Koli brings a pop of color to everyday styles with GoColors

The brand has rolled out a campaign announcing the launch of its MostlySane Collection.
UTI Mutual Fund's SIP Karo, SIPizen Bano campaign

27 Nov 2025 11:08 AM

UTI Mutual Fund puts a fresh spin on investing with 'SIP karo, SIPizen bano'

Conceptualised by Havas Creative India, the campaign shifts the spotlight from the mechanics of SIPs to the mindset required to sustain them.
Amitabh Kant

27 Nov 2025 11:00 AM

Amitabh Kant joins upGrad's board as non-executive director

Niti Aayog's former CEO and the G20 Sherpa wants to 'create a complete pipeline of talent for job readiness and entrepreneurship'.
All the deals for the 2026 and 2027 editions of the tournament

27 Nov 2025 10:47 AM

Women's Premier League adds new commercial partners

ChatGPT, Kingfisher and Bisleri join as BCCI signs INR 48 crore in new deals, boosting the commercial strength of the WPL.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

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Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

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Adyasha Roy Tomar

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The tag does not lecture or warn. It simply exists in a space that is already private.

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Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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