Manifest Media Staff

Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.
Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

She moves from SAP India, where she was head - Cloud Success Services.
From left: Rana Barua, Dorelle Kulkarni and Charles Houdoux

02 Apr 2025 10:51 AM

Havas India appoints Dorelle Kulkarni 

She moves from Publicis, where she was senior vice president. 
Harsh Kapadia

02 Apr 2025 10:40 AM

Grey India appoints Harsh Kapadia as Sandipan Bhattacharyya moves on

Bhattacharyya was serving as MD and chief creative officer - South Asia.
Myntra's 'Fashion with Caution' campaign

02 Apr 2025 10:12 AM

Myntra makes Ranbir Kapoor and Tripti Dimri issue a public apology

Conceptualised by Tilt Brand Solutions, the campaign comprises two films.
MakeMyTrip's #IndiaKaTravelPartner campaign.

01 Apr 2025 10:17 PM

Alia Bhatt and Ranveer Singh take a nostalgic trip with MakeMyTrip

The campaign consists of an ad film that showcases the travel company's 25-year journey.
Venkateswaran Subramanian (Raja)

01 Apr 2025 6:52 PM

Venkateswaran Subramanian (Raja) teams up with Society Tea 

Raja will sport the Society Tea logo on his waistcoat, symbolising a bond that goes beyond sponsorship. 
Bindu and PivotRoots logos

01 Apr 2025 6:49 PM

PivotRoots bags digital mandate of Bindu Jeera drink

Account won without a multi-agency pitch process.
The team captains with the IPL trophy

01 Apr 2025 4:57 PM

Ad volumes on television increase by 7% during IPL

Parle Biscuits leads the list of brands advertising on television.
Vantika Agrawal

01 Apr 2025 2:23 PM

IOS Sports and Entertainment signs on chess player Vantika Agrawal

The collaboration aims to focus on providing services such as strategic brand endorsements, media relations, and holistic career development.

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