Sana Ahmad

29 May 2026 11:13 AM

Her Take: After the smile fades, what remains?

The author argues that while quirks can win attention, only meaningful storytelling builds lasting brand recall.

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Starbucks' ‘Special Diwali ki Special Jagah' campaign.

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Starbucks brews a new family connection

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Creators can't keep depending on algorithms to reach their own audiences: Divyanshu Damani

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