Campaigns

Plum's 'Nazar Battu' campaign.

21 Jan 2026 8:12 PM

Plum turns the Nazar Battu into a metaphor for modern business risk

The campaign consists of an ad film.
Sanjeevani's The Pink Tag Project campaign

21 Jan 2026 10:25 AM

Sanjeevani stitches breast cancer awareness into everyday wear

The Pink Tag Project rolled out as a part of the initiative, is aimed at increasing awareness of breast self-examination among women.
Whisper Period Panty'sWb Mudna Nahi, Udna Hai' campaign.

20 Jan 2026 9:22 PM

Jemimah Rodrigues bats for stress-free period comfort with Whisper Period Panty

The campaign consists of an ad film. 
Flipkart's ‘Chaanta Classes by Harbhajan Singh' campaign

20 Jan 2026 3:26 AM

Flipkart courts controversy with ‘Chaanta Classes by Harbhajan Singh'

The campaign's slap-centric humour leans too heavily on an uncomfortable chapter in the cricketer's past to be funny.
Astral Bondtite's 'Lakdi Ka Chumbak' campaign.

19 Jan 2026 11:03 AM

Ranbir Kapoor wins musical chairs with a magnetic twist through Astral Bondtite

The campaign consists of an ad film conceptualised by The Womb.
Cornitos Korean Chilli Nachos campaign

15 Jan 2026 11:18 AM

Cornitos turns geopolitics into corny comedy with an ‘Undiplomatically Delicious' Korean spoof

Conceptualised by The Crayons Network, the three-film campaign deploys AI-driven parody to reimagine North Korea and its supreme leader.
Jos Alukkas' My best friend's wedding campaign

13 Jan 2026 11:24 PM

Jos Alukkas reimagines traditions with Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam

Conceptualised by Toki Creative Collective, the campaign ‘My Best Friend's Wedding' plays out like a rom-com with a surprise ending.
Tata Capital's ‘Zidd Tarakki Ki' campaign.

13 Jan 2026 2:51 PM

Tata Capital teams up with Shubman Gill to spotlight the determination powering India's aspirations

The campaign consists of six ad films. 
Indriya's bridal campaign

13 Jan 2026 11:28 AM

Aditi Rao Hydari and Indriya turn the spotlight on bridal self-love

Conceptualised by Ogilvy, the campaign captures the essence of a bride's emotions moments before her wedding.
Parle-G's 'Celebrating Lohri' campaign.

12 Jan 2026 11:01 AM

Parle-G explores what families hold on to when everything else changes

Conceptualised by Thought Blurb Communications, the campaign consists of an ad film.

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