Campaigns

Dinshaw's 'Dildaar Dinshaw's', campaign

22 Apr 2026 11:26 AM

Dinshaw's gives a 'dildaar' twist to the last bite of the ice-cream cone

Conceptualised by The Womb, the campaign features former Indian cricketer Vinod Kambli.
Pepsi campaign

21 Apr 2026 10:30 AM

Pepsi rewrites the rules of football with its fans

The campaign features David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas, Florian Wirtz and Gordon Ramsay.
Uber Bike's musical campaign

20 Apr 2026 11:40 AM

Uber Bike flaunts its ‘pachisi' to beat traffic blues

Conceptualised by Talented, the campaign spotlights INR 25 rides through two rap musical films featuring artists Divine and Roll Rida.
Pee Safe's #BeInYourComfortZone campaign featuring Smriti Mandhana

17 Apr 2026 11:54 AM

Pee Safe and Smriti Mandhana take a dig at ‘picture-perfect' period campaigns

The campaign, #BeInYourComfortZone, captures how sanitary napkin ads often normalise and invalidate period discomfort.
Spotify Premium's new campaign for its AI DJ and Lossless Audio offerings.

16 Apr 2026 1:07 PM

Spotify tunes into the perfect vibe, through every high and low

The campaign comprises two ad films. 
Kingfisher Packaged Drinking Water's 'Good Times Start with a ‘Yes' campaign.

15 Apr 2026 5:08 PM

Kingfisher stages a three-sport face-off with RCB, Soorma Hockey Club and PV Sindhu

The campaign consists of an ad film.
Nespresso's 'Explore Vertuo World' campaign.

15 Apr 2026 12:42 AM

Nespresso brews new worlds for Dua Lipa to explore

Conceptualised by Leo Constellation, the campaign features an ad film spotlighting its Vertuo 26 Hero coffee machine.
OpenAI's 'Everyday Superheroes' campaign

14 Apr 2026 3:22 PM

OpenAI turns everyday folks into ‘superheroes', with a little help from ChatGPT

The campaign reframes AI not as a futuristic tool, but as an accessible, problem-solving companion for the here and now.
Havells' 'Bano Achhe Fan' campaign

14 Apr 2026 10:15 AM

Anurag Kashyap, Varun Dhawan and Yuzvendra Chahal team up with Havells to show what a real 'fan' is

Conceptualised by TBWA Lintas, the campaign comprises a series of films. 
Casio's ‘Making moments that matter' campaign

13 Apr 2026 11:34 AM

Casio takes one back to the moments that matter

The campaign centres around the newly launched LTP-SN6.

Latest Stories

Titan's 'Sign of you' campaign

15 May 2026 10:48 AM

Titan celebrates the power of human connection and self-expression
Dentsu's entry

15 May 2026 10:40 AM

Cannes Contenders 2026: Dentsu Creative India
Matches will be held across London, Manchester, Leeds, Birmingham, Bristol and Southampton.

15 May 2026 10:27 AM

Marriott Bonvoy expands ICC partnership to include Women's T20 World Cup 2026
Dalbir Singh continues his diary for Manifest.

15 May 2026 10:20 AM

Producer's Diary by Dalbir Singh

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required