Sociowash has bagged the media mandate for AGEasy, a phygital, direct-to-consumer business of Antara Senior Care, which is an integrated senior care ecosystem. 

The agency will manage AGEasy’s D2C media promotions and digital advertising, aimed at building revenue and driving engagement across online audiences. 

Sociowash will also lead strategy and execution to communicate AGEasy’s mission of enabling seniors to age with ease and joy through products and solutions thoughtfully reimagined with expert insights. 

The partnership aims to expand AGEasy’s digital footprint and reinforce its position as a trusted name in senior care.

The account was won post a multi-agency pitch. 

Mukesh Ghuraiya, chief marketing officer, Antara Senior Care, said, “At AGEasy, our vision is to empower seniors with everyday products and solutions that help them live more independent, fuller and healthier lives. We believe in helping seniors remain in charge. Sociowash’s integrated digital expertise and creative storytelling approach align perfectly with our mission to make everyday wellness solutions accessible and trusted.”

Shlok Hari, business head (media), Sociowash, added, “Collaborating with AGEasy allows us to help build up a purpose-driven brand that improves lives. Our focus will be on building a strong digital narrative that resonates with seniors and their families, while creating meaningful engagement around health, care, wellness and independence.”