SW Network has bagged the digital media, social, and growth marketing mandate of Fujifilm’s instax in India. 

This collaboration, led by SW Growth Labs, the growth marketing vertical of SW Network, aims to drive a comprehensive strategy to scale the brand presence in the Indian market. The approach will include social media, creative campaigns, and high-impact performance marketing.

As part of this mandate, the agency will implement a multi-pronged strategy to enhance instax digital presence and consumer engagement. 

Furthermore, SW Growth Labs will lead performance marketing, media strategy, and SEO to drive high-intent traffic and D2C sales. At the same time, SW Network’s creative team will craft compelling narratives, visual storytelling, and platform-first content to strengthen brand affinity. 

The account was won post a multi-agency pitch. 

Raghav Bagai, co-founder, SW Network, said, “instax™ is more than just a camera brand. It is an experience that blends nostalgia with creativity, allowing people to capture and share moments tangibly. SW Growth Labs will lead performance marketing and SEO, while SW Creative will drive creative, influencer, creative, and social strategies. Together, we are building an integrated approach to accelerate the brand’s digital growth in India. At SW Network, we believe in the power of data-driven creativity to build meaningful brand connections. We look forward to strengthening the brand presence and engagement in the market."

Shaiphali Galhotra, digital marketing manager for the instax™ division, Fujifilm India, added, "Our partnership with SW Network is a key step in strengthening the brand’s digital-first approach. By integrating media, social, and performance marketing strategies, we aim to build a stronger, more engaging brand presence while enhancing our D2C experience. We are confident that SW Network’s expertise will drive meaningful results and solidify the brand’s market leadership in India’s instant photography market."