Creative agency ^ a t o m has rolled out an AI-driven creative engine called Aura.

Aura has been launched to tackle the monotony performance marketing is seeing through sale banners and videos. 

It aims to merge business strategy, advertising expertise, and advanced AI to deliver fresh content across speed and scale. 

According to a statement from the agency, Aura can generate hundreds of images, micro-videos and UGC edits in 53 minutes, all from a single PNG. 

Abhik Santara, director, ^a t o m network, said, “Marketing leaders shouldn’t be trapped in content production sprints. Aura frees up their time for strategy, while AI handles the creative volume,” 

Yash Kulshresth, CCO and director, ^a t o m network, added, “Creative fatigue is real. Aura delivers vibrant, on-brand content in hours, not days - keeping the funnel energized and our creative teams focused on high-impact ideas."