Admerly, a publisher monetisation platform within the BE Group ecosystem, has announced that Akash Sharma has joined the company as chief strategy officer (CSO). 

Sharma will be responsible for defining the company's GTM strategy, deepening relationships with enterprise publishers, and shaping the product roadmap to address the evolving demands of the publisher ecosystem. 

His mandate includes expanding Admerly's position as a trusted monetisation partner, one that delivers measurable revenue outcomes while preserving the integrity of the viewer experience.

He moves from Zee Media Corporation, where he was assistant vice president - digital monetisation (North America, Europe, Middle East and APAC). 

Arun Raghav, founder and business head, BEdigitech, said, "When we set out to build Admerly, we wanted to create something that publishers could genuinely trust. Not just another vendor, but a real partner that understands their world from the inside. Akash has lived in that world. He's built revenue systems, managed complex demand relationships and made the tough calls that come with monetising content at scale. Having that perspective in our leadership team changes how we build, how we sell and how we show up for our customers. We couldn't be more excited to have him lead strategy for what comes next."

Sharma added, "After more than a decade on the publisher side, building revenue engines, managing demand partnerships, and learning what it takes to monetise content at scale, I made a deliberate choice to move to a platform that I believe is solving the right problem in the right way. The best monetisation strategies are the ones that work for the viewer, not just the balance sheet. At Admerly, that principle isn't a secondary consideration; it's the foundation of how the product is built. I'm excited to bring a practitioner's perspective to this side of the table and help publishers build sustainable, viewer-first revenue strategies." 

In a career spanning over 16 years, he has also worked with Xapads, GroupM and Dainik Jagran, among others.