Publicis Groupe India has launched Publicis Digital Experience (PDX).

PDX is positioned as a client-led offering that addresses the most 'critical middle-funnel' and 'after-funnel priorities' of CMOs and CIOs.

It integrates Digitas India, Razorfish India and Indigo Consulting into a single, 'purpose-built organisation aligning capabilities around client needs and business outcomes'. 

PDX India will be led by Amaresh Godbole as chief executive officer. He also takes on the role of chief - AI experiences and solutions, Publicis Groupe India.

The unit's priorities span AI-driven transformation, customer experience, commerce, social, martech and CRM.

According to a statement shared by the group, the PDX model is built around three core solution practices, combining specialised expertise with integrated scale:

• Social @ PDX: Fusing cultural intelligence with data to activate cohorts, communities and creators through social-first content, collaborations, and IRL experiences among others. 
• AI-X @ PDX: AI-X is purpose built to deliver AI transformation through agentic workflows and process transformation, in addition to AI-powered commerce platforms, marketing and digital assets for both B2B and B2C clients.
• CRM @ PDX: Unlocking growth from existing customers – marketing and data cloud optimisation to unleash first party data powered targeting, 1-1 marketing and customer engagement for cross-selling and upselling thus growing customer lifecycle value through loyalty and rewards.

Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “Marketing and technology have converged, expanding the remit of both the CMO and CIO. PDX re-architects how digital, technology, data and creativity work together to meet this transformation moment. As marketers reimagine the future, PDX is built to help accelerate it.” 

Amaresh Godbole, CEO, Publicis Digital Experience (PDX), added, “We’re entering a world of technology haves and have-nots. Clients are no longer looking for fragmented services, they need partners who can turn AI and technology into a competitive edge across the middle and after funnel. PDX is built precisely for that moment. We’ve taken proven capabilities, applied scale thinking, and redesigned them for an AI-first future.”