AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has rolled out model context protocol (MCP)-enabled automation and interactivity on its influencer marketing platform, AnyTag. 

The update allows users to tap into large language models (LLMs) and AI agents for campaign planning, influencer discovery, and data management.

With the upgrade, AnyTag users can now work with a conversational AI agent through the platform itself or messaging apps, executing a range of influencer marketing tasks in natural language. This makes campaign creation, influencer search, and performance tracking faster and more intuitive, while reducing the need to switch across multiple tools.

The system enables advanced searches based on follower insights and post categories, streamlined campaign management, and instant access to campaign performance data. 

Aditya Aima, managing director, growth markets; co-managing director, India and MENA, AnyMind Group, said, “India’s influencer ecosystem is moving at breakneck speed, with creators and brands shaping consumer journeys every single day. With MCP-enabled AnyTag, we’re putting the power of intelligent automation directly into marketers’ hands, whether that’s discovering the right influencer, building a campaign in minutes, or accessing performance insights instantly. For Indian marketers, this means less time spent on repetitive tasks and more time for strategy, storytelling, and scaling impact across platforms.”