SocialTweebs, a data-driven influencer marketing agency, has joined forces with AfterMath Ventures, a games and esports agency. 

Together, they aim to scale the gaming creator economy with precision, performance, and community-driven storytelling.

Through this collaboration, AfterMath Ventures will leverage its expertise in building gaming communities, crafting and executing compelling gaming content and IPs, while SocialTweebs will bring its influencer discovery, campaign management, and analytics capabilities. 

Together, the two companies aim to provide gaming brands with end-to-end solutions that combine creative storytelling with precision targeting and measurable results.

Fauzan Abdul Rahim, founder, SocialTweebs, said, "Gaming creators are unlike any other content segment; they command deeply invested, highly engaged audiences that brands can no longer afford to overlook. Our goal is to revolutionise the space by combining science with creativity, ensuring brands get maximum value from every campaign. We are excited about this partnership with AfterMath Ventures, which allows us to combine our tech-driven influencer marketing expertise with their gaming-first creative strategies, offering brands an unmatched ability to connect authentically with this thriving community."

Mansoor ‘Nabu’ Ahmed, founder, AfterMath Ventures, added, "The gaming creator economy is redefining brand engagement, turning audiences into active communities. Partnering with SocialTweebs gives us the technology, insights, and reach to scale these connections meaningfully. We’re grateful for this collaboration and eager to see the impact we can create together."