Experience Commerce has secured the digital and media mandate for Tropical Agrosystem (India).

The account was won following a multi-agency pitch and will be handled out of the agency's Mumbai office.

Through this partnership, the company aims to boost brand visibility, strengthen consumer engagement, and drive awareness across rural and urban markets.

The mandate includes social media management across Facebook, Instagram, and LinkedIn, with a focus on engaging farmers and agricultural communities in rural India while elevating brand equity among urban audiences.

The agency will craft a cohesive social journey for Tropical Agro, aligned with the brand's core values and guidelines, leveraging content formats such as Instagram Reels and Guides to maximise impact.

As part of this collaboration, Experience Commerce’s in-house production arm, CYLNDR India, is also developing an integrated film-based campaign.

Chandrika Rodrigues, general manager – branding and communication, Tropical Agrosystem, said, "As we embrace sustainability and focus on building deeper, more meaningful connections with both the farming community and modern consumers, our aim is to strengthen our brand equity across markets. Experience Commerce brings the right mix of strategy, creativity, and agility that aligns perfectly with our vision for purposeful growth.”

Bhawana Daga, VP – growth, Experience Commerce, said, "We are excited to partner with a legacy brand like Tropical Agro that is shaping the future of Indian agriculture. Our focus will be on delivering integrated digital experiences that not only reflect the brand’s heritage but also speak to its progressive vision of empowering India’s farmers through innovation and sustainability."