Digital

Abhinay Bhasin (left) and Samir Asher

18 Aug 2025 9:23 AM

Is SEO dead or does it need a new playbook?

In our August issue, we set out to trace how users are bypassing traditional search methods, and where that leaves SEO.
Aparna Mukherjee

14 Aug 2025 9:33 AM

Opinion: Search is dead - the internet is quietly being flattened

The author discusses how search has stopped feeling like a conversation and started feeling like a customer service form.
Perplexity was founded in 2022 by Aravind Srinivas.

13 Aug 2025 9:16 AM

Perplexity makes bid for Google Chrome

The AI company founded by Aravind Srinivas has bid USD 34.5 billion for the internet browser.
Rohit Salian

11 Aug 2025 1:48 PM

FTA Global appoints Rohit Salian

He moves from NP Digital, where he was associate vice president. 
Snapchat's 'Attention Advantage' report.

07 Aug 2025 10:35 AM

Gen Z gives 34% less attention to digital ads than millennials: Snapchat study

The WPP Media and Lumen research for Snapchat finds attention, not exposure, is the key driver of brand impact.
Aura can generate hundreds of images, micro-videos and UGC edits in 53 minutes

06 Aug 2025 11:52 AM

^a t o m launches an AI-power creative engine

Called Aura, the unit aims to combat lower funnel content fatigue.
Hisense X AGL

01 Aug 2025 3:47 PM

Hisense India assigns digital marketing to AdGlobal360

As part of the mandate, the agency will lead the brands' digital charter across social media management, performance-driven media campaigns.
BigTrunk X Soframycin

31 Jul 2025 3:35 PM

Soframycin assigns digital marketing to BigTrunk

With this collaboration, the brand makes its debut into the digital space aiming to amplify its presence across India.
Mandeep Malhotra

31 Jul 2025 9:10 AM

Mandeep Malhotra joins NeuGenM.Ai

Will continue as business head at Tonic Worldwide.
From left: Gaurav Natekar, Arati Ponnappa Natekar, Shiv Sethuraman, and Raj Kamble

22 Jul 2025 9:36 AM

World Pickleball League appoints Famous Innovations

The agency will handle the league's creative.
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The rebrand comes amid layoffs across sectors and growing focus on employability and job-ready skills.

22 Oct 2026 1:04 PM

upGrad rebrands offline learning centres as upGrad X
From left: Giuliano Menassi, Andrea Casaluci, Rajiv Poddar, Marco Tronchetti Provera, Satish Sharma

22 Oct 2026 1:00 PM

BKT enters partnership with Pirelli for a production plant in India
Picture courtesy - LinkedIn

22 Oct 2026 12:42 PM

Arun Varghese leaves WPP Media after a decade-long stint
Nike will outfit both teams, their coaches and technical staff, across match play, training and sportswear. 

22 Oct 2026 12:00 PM

Nike and Mumbai Indians enter multi-year partnership beginning in 2027

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