Digital

The initiative is co-developed with Only Much Louder (OML).

23 Jun 2025 11:08 AM

Breezer launches an in-house creator program for Gen Z

The new program invites young Indians to co-create with the brand from the inside, with no résumés required.
Malini Agarwal

12 Jun 2025 11:38 AM

Malini Agarwal exits MissMalini

The move follows the acquisition of the MissMalini domain and its social media assets by Creativefuel in April for INR 6 crore.
As part of this mandate, the agency will implement a multi-pronged strategy to enhance instax digital presence and consumer engagement.

05 Jun 2025 10:38 AM

Fujifilm's instax assigns its integrated duties to SW Network 

The account was won post a multi-agency pitch.
Anjani Kumar

30 May 2025 2:24 PM

Anjani Kumar joins Ather Energy

He moves from Tata AIG General Insurance, where he was chief technology officer and executive vice president.
This collaboration enables the brand to scale their influence and pioneer innovative creative approaches across the nation's media ecosystem.

29 May 2025 1:50 PM

White Rivers Media bags the digital creative duties for Times of India’s metro supplements 

This partnership underscores the agency's established foothold in the content-driven publishing and entertainment space. 
Quess Corp X MSL

28 May 2025 11:53 PM

Quess Corp appoints MSL India as its strategic communications partner

The agency will spearhead integrated communication strategies encompassing stakeholder engagement, and leadership initiatives. 
Experience Commerce and Tropical Agrosystem

28 May 2025 1:17 PM

Experience Commerce bags digital and media mandate for Tropical Agrosystem

The account was won following a multi-agency pitch.
Image by Tumisu from Pixabay

28 May 2025 10:41 AM

Indians among the most-concerned about falling victim to financial phishing scams: Report

The worry increases due to the use of AI in these scams, according to a YouGov study.
From left: Pragya Bijalwan, Tejas Apte, Anuradha Sen Gupta, Prakash Tulangekar and Arjun Choudhary.

22 May 2025 2:13 PM

Goafest 2025: 'AI is weaving itself into the DNA of how brands think, create and serve'

On the second day, a panel decoded how AI can help enhance a brand’s capabilities and elevate its consumer experience. 
Sneha Bhaskar

20 May 2025 3:31 PM

Teads elevates Sneha Bhaskar

She was most recently serving as the senior marketing manager at the organisation.
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