Cetaphil has announced celebrity couple Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby, a range of products centred around baby skincare.

The couple will be seen endorsing the skincare brand’s range of products from baby bathing bar, to wash and shampoos, lotions, and diaper cream, across all platforms. 

In today’s evolving Indian households, both set of parents are stepping up as equal partners in nurturing and decision-making, reflecting the evolving spirit of co-parenting. According to the brand, couples like Sharma and Sajdeh exemplify this modern philosophy, proudly embracing ‘Parenting ki Nayi Parampara’ (The new tradition of parenting) - a progressive shift towards shared responsibility and deeper family bonding. 

To champion the cause of co-parenting in India, the brand has launched a campaign ‘Parenting ki Nayi Parampara’ with the duo.

Watch the video here:

 

Raghavendra Sadashiva, managing director, Galderma India & South Asia said, “At Galderma, our vision is Advancing dermatology for every skin story. This is especially important when we are talking about Baby’s skin. That’s why Cetaphil Baby formulations are dermatologically tested and pediatrician recommended. We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and pediatrician-recommended skincare for their little ones.”