Marketing, 13 Jan 2026

The merger brings together Ykone's global network, its Indian agency BarCode, which it acquired in 2024, and Mirror Mirror's creative and production expertise into a single operating ecosystem. 

13 Jan 2026 11:29 AM

Ykone, BarCode and Mirror Mirror merge to form ‘One'

The new group brings influencer strategy, creative and tech together on one global platform for luxury and premium brands.
Sarah Jessica Parker

13 Jan 2026 11:02 AM

Tanqueray's signs Sarah Jessica Parker as global ambassador

Parker to front the brand's ‘There's an N and an O in every icon' campaign.

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