Marketing, 13 Jan 2026

The merger brings together Ykone's global network, its Indian agency BarCode, which it acquired in 2024, and Mirror Mirror's creative and production expertise into a single operating ecosystem. 

13 Jan 2026 11:29 AM

Ykone, BarCode and Mirror Mirror merge to form ‘One'

The new group brings influencer strategy, creative and tech together on one global platform for luxury and premium brands.
Sarah Jessica Parker

13 Jan 2026 11:02 AM

Tanqueray's signs Sarah Jessica Parker as global ambassador

Parker to front the brand's ‘There's an N and an O in every icon' campaign.

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Shivani Sharma

13 Jan 2026 4:59 PM

Shivani Sharma joins PRable Global
Implemented in partnership with Graphiti Studios, the initiative brings together India's innovation and creative ecosystems to promote socially relevant innovation through storytelling and hands-on skilling.

13 Jan 2026 4:51 PM

PSA and MIB collaborate with Netflix on skilling initiative ‘inspiring innovators'
Tata Capital's ‘Zidd Tarakki Ki' campaign.

13 Jan 2026 2:51 PM

Tata Capital teams up with Shubman Gill to spotlight the determination powering India's aspirations
The agency's mandate includes storytelling, digital presence, and market-facing initiatives.

13 Jan 2026 1:48 PM

OneXtel appoints Sparkt to handle strategic brand and communications

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

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