Zepto has announced the launch of Zepto Atom, an advanced data insights subscription for consumer brands in India. 

The paid subscription is set to be launched on Friday, 16 May 2025, to brands already live on Zepto’s platform. 

Zepto Atom intends to use an in-house tech-powered analytics tool to disrupt the crore consumer analytics industry in India, which is currently dominated by legacy multi-national companies.

The subscription is a top-off to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). 

The value of the Zepto Atom subscription is the next-level insights brands can derive from the tool, most of which are not available on any e-commerce platform in India today.

Zepto Atom introduces new features for brands, including PIN-code-level market share and performance data, enabling hyperlocal insights and targeted growth strategies. 

It offers live metrics updated every minute, allowing brands to monitor sales, impressions, and conversions in real-time and optimise campaigns accordingly. 

Zepto GPT, a custom NLP assistant trained on Zepto's data, will provide actionable insights and strategic recommendations in response to brand queries. 

Additionally, the platform delivers advanced behavioural data, such as customer retention, repeatability, the share of voice, and full-funnel purchase behaviour, giving brands a comprehensive view of performance.

Aadit Palicha, co-founder and CEO, Zepto, said, “Zepto Atom is a serious attempt by our category and tech teams to build a disruptive new product in the consumer analytics industry in India. We believe we can harness the millions of data points Zepto generates every day to give brands customised and real-time insights on their products at a much more competitive price point than they are currently incurring. More importantly, we intend to invest significant engineering bandwidth behind improving this product over the next 12 months, with new features in the pipeline like AI-generated customer personas or automated survey features targeted for certain customer cohorts.”