Marketing, 16 Jul 2026

Archana Balaraman

16 Jul 2026 11:27 AM

'Real insights keep brands contemporary, relatable and connected to new generations'

Britannia's Archana Balaraman discusses how the brand is leveraging technology to make purpose-led marketing engaging for young audiences.

Latest Stories

Shreya Arora

17 Jul 2026 1:44 PM

Ogilvy appoints Shreya Arora
Heena Motwani

17 Jul 2026 11:32 AM

Heena Motwani gets a new role at WPP Media
Dalbir Singh continues his weekly diary for Manifest.

17 Jul 2026 11:27 AM

Producer's Diary by Dalbir Singh
Connected TV has hit the mainstream with 166 million viewers, reveals the Kantar report

17 Jul 2026 11:25 AM

Connected TV reaches 166 million viewers in India: Kantar Media Compass

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Subscribe

* indicates required