Marketing, 16 Jul 2026

Archana Balaraman

16 Jul 2026 11:27 AM

'Real insights keep brands contemporary, relatable and connected to new generations'

Britannia's Archana Balaraman discusses how the brand is leveraging technology to make purpose-led marketing engaging for young audiences.
Latest Issue Banner

Latest Stories

Delhi HC has directed Beco to recall all ads in its 'War on What's Hidden' campaign against HUL's brands.

11 Sep 2026 12:15 PM

HUL vs Beco: Delhi HC restrains Beco's ad campaign against Surf Excel and Vim; calls it disparaging
Spotify's 'Roz ke kaam fun banao, Spotify Chalao' campaign.

11 Sep 2026 11:36 AM

Spotify turns household chores into happy-hour
Dr Sharada

11 Sep 2026 11:15 AM

Opinion: Othering our own
Dalbir Singh continues his weekly diary for Manifest.

11 Sep 2026 11:03 AM

Producer's Diary by Dalbir Singh

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required