Marketing, 24 Sep 2026

Tamannaah Bhatia

24 Sep 2026 2:37 PM

Joy Personal Care appoints Tamannaah Bhatia as the new face of its lotion and cream category

The association will come to life through a multi-platform campaign across television, digital and social media.
Libas launches a jewellery range

24 Sep 2026 1:25 PM

Libas expands beyond apparel with jewellery launch

The fashion brand's new jewellery range will be launched through an exclusive brand outlet rollout.
The strategy was developed under new CEO Amber Pepper.

24 Sep 2026 11:16 AM

Natural Diamond Council relaunches as The Diamond Collective with new strategy

Under its new global strategy, the organisation will focus on consumer demand, trust, and industry collaboration.
Harmeet Singh

24 Sep 2026 10:43 AM

Selective influencer strategy replaces the numbers game: Harmeet Singh

The Body Shop Asia South's chief brand officer discusses the Jasmine Edit, its latest campaign for the new collection, festive strategy and plans to sharpen its gifting, influencer and digital play.
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Each engagement will run for six months, after which FTA Impact plans to work with a new set of organisations.

24 Sep 2026 2:15 PM

FTA Global launches FTA Impact, allocates 5% of annual profit to CSR
Libas launches a jewellery range

24 Sep 2026 1:25 PM

Libas expands beyond apparel with jewellery launch
Shagorika Heryani

24 Sep 2026 11:20 AM

Opinion: The founder-creator complex
Rungta Steel campaign ft. SRK, Bhatt, and Kapoor

24 Sep 2026 11:20 AM

When Shah Rukh, Alia Bhatt and Ranbir Kapoor pitch their own scripts for Rungta Steel

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