Virtue Asia has launched V47 Entertainment, a branded entertainment studio developed in partnership with Goldfinch International, the financing, production and creative-ecosystem arm of the UK-based Goldfinch Group. 

The partnership sets out to unlock next-generation storytelling, scale regional IP, and connect brands with fast-growing audiences across Asia, MENA and the wider Global South.

Positioned at the intersection of culture, creativity and capital, V47 Entertainment is designed to help brands move from traditional campaigns into entertainment-led cultural IP. 

The studio’s remit stretches across films, series, anthology formats, microdramas, digital universes and creator-driven storytelling built to travel across markets.

V47 Entertainment combines Virtue Asia’s cultural foresight, creative leadership and brand strategy with Goldfinch’s financing structures, production capabilities and global entertainment networks. 

The result is a single platform that helps brands design and scale entertainment IP with long-term cultural impact, shifting investment from short-term media to durable cultural capital.

V47 Entertainment combines VIRTUE Asia’s cultural foresight, creative leadership and brand strategy with Goldfinch’s financing structures, production capabilities and global entertainment networks. The result is a single platform that helps brands design and scale entertainment IP with long-term cultural impact, shifting investment from short-term media to durable cultural capital.

The studio will channel brand investment through a proprietary development model that brings together music, gaming, film and TV, live events and creator economies. This includes brand integrations, entertainment-driven campaigns and original IP where brands contribute directly to the storytelling rather than being added later.

The first wave of V47 Entertainment originals is already in development, with the full slate set to debut in Q1 2026. It spans two unscripted docu-series, a live event series, a microdrama, an original competition format and an animation series. Each project reflects the studio’s core ambition: merging brand capital, cultural insight and premium production to deliver stories with lasting cultural and brand value.

Beyond the initial slate, V47 plans to build a branded entertainment fund and content accelerator aimed at converting brand investment into scalable cultural properties that move across platforms and markets.

Phil McKenzie, COO and co-founder, Goldfinch, said, “V47 blends culture, capital and creativity in a way the industry hasn’t seen. It combines the parts of the market we’re most excited about: the rise of the Global South, new financing models, and deeper collaboration with brands. By engineering marketing, storytelling and distribution together from day one, and building content hand-in-glove with brands, we’re generating IP with scale and monetisation baked in, creating real strategic and commercial upside for every partner involved.”

Justin Deimen, Founding Partner, Goldfinch International, added, “Goldfinch has long believed that the next generation of global entertainment will be driven by new partnership models and new centres of cultural gravity. V47 embodies that shift. By combining Goldfinch’s financing and production engine with Virtue’s cultural insights and brand relationships, we’re creating a platform where brands can participate meaningfully in storytelling that travels, endures, and resonates.”

David Webster, chairman, V47 Entertainment, said, “V47 is built on a simple conviction: brands have a far bigger role to play in shaping culture than the traditional advertising model allows. This venture gives brands a seat at the creative table, not as sponsors, but as partners in the development of film, series, formats, and cultural IP. It’s a model built for the markets, defining what global culture will look like next.”