Laqshya Media Group (LMG) has bolstered its newly launched content arm, Laqshya StoryWorks, with two senior appointments.

Sanjay Nandan has come on board as creative head, while Dhruv Bhattacharya has been named national sales head, tasked with driving revenue strategy and business expansion.

Laqshya StoryWorks was set up to create original IPs and multi-platform branded storytelling for the digital era. The vertical will produce fiction, non-fiction, and AI-enabled content for brands and platforms.

Nandan and Bhattacharya will work closely with vertical lead Ravi Kudesia, combining creative leadership and commercial direction within a unified division.

Both executives will report to Atul Shrivastava, director and CEO, Laqshya Media Group.

Alok Jalan, chairman and managing director, Laqshya Media Group, said, “The addition of Sanjay and Dhruv strengthens our vision for Laqshya StoryWorks as a powerful content ecosystem. With creative leadership backed by a strong monetisation strategy, we are positioned to deliver storytelling that is both impactful and business-effective for brands across platforms.”

Nandan added, “Good content builds meaningful connections. With Laqshya’s emphasis on creativity and innovation, we look forward to experimenting with new technologies like AI while staying true to the fundamentals of great storytelling. We aim to craft stories that inspire and engage audiences across platforms.”

Bhattacharya said, “Brands today want stories that travel across mediums and deliver measurable outcomes. Laqshya StoryWorks brings creativity, data, and monetisation into the process from day one. That’s the approach that will build scalable, business-led storytelling ecosystems.”

Shrivastava added, “Content marketing and IP creation are fast becoming essential parts of the media mix. By bringing together domain leaders like Sanjay, Dhruv, and Ravi (the announcement for which was made last week), we are building a content powerhouse that combines creative thinking, monetisation strategy, and deep execution capability. This will significantly strengthen how we partner with clients, from ideation to long-term content assets.”