Media , 17 Jul 2025

Sandeep Mehrotra

17 Jul 2025 8:13 PM

Sandeep Mehrotra moves on from SPNI

He steps down after a stint of 25 years with the organisation.
Meta AI's 'imagine me' feature finally hits Indian shores after it was rolled out in the US last year

17 Jul 2025 5:35 PM

Meta AI rolls out ‘Imagine Me' feature in India

The new feature lets users generate images using their own text prompts on Instagram, Messenger, and WhatsApp chats.
Top row (left to right): Yasuharu Sasaki and Harsha Razdan. Bottom row (left to right): Narayan Devanathan, Amit Wadhwa and Gurbaksh Singh.

17 Jul 2025 5:02 PM

Dentsu Lab launches in India

Gurbaksh Singh, chief creative officer and chief innovation officer - South Asia, dentsu, will lead The Lab in India.
Tuborg X Lowe Lintas

17 Jul 2025 4:55 PM

Tuborg assigns creative mandate to Lowe Lintas

The account was won post a multi-agency pitch and will be handled by the agency's Gurugram office. 
The Indian Masculinity Maze report reveals a dominant reliance on outdated tropes

17 Jul 2025 3:32 PM

94% of Indian ads still reinforce outdated masculinity: Kantar report

The 'Indian Masculinity Maze' report examines what ads get wrong and how urban Indian men are perceived and portrayed in modern advertising.
Sunfeast Mom's Magic campaign.

17 Jul 2025 1:14 PM

Sunfeast Mom's Magic champions women who choose love over labels and motherhood through adoption

The campaign comprises an ad film.
Senthil Kumar Hariram

17 Jul 2025 10:41 AM

We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

Senthil Kumar Hariram, founder and MD, FTA Global, decodes the need for a new marketing operating system, its vision, offerings, and more.
A screen grab from the Shree Anandhaas promo film

17 Jul 2025 10:34 AM

Shree Anandhaas dishes up drama with a punch of absurdity for its Chennai launch

Conceptualised by Coimbatore-based agency Desert Hawk, the promo film is as bizarre as it is effective.
Google is offering Gemini Pro free for students for a year

17 Jul 2025 10:24 AM

Google makes clarion call to students about Gemini Pro

Conceptualised by Toaster, the film reveals Gemini Pro's offerings.
Divanshi Gupta

17 Jul 2025 9:52 AM

Opinion: Inside the modern marketing agency

The author explores how agencies thrive by balancing bold ideas with discipline and collaboration.

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