Laqshya Media Group (LMG) has announced the launch of Laqshya StoryWorks, a vertical dedicated to creating original fiction and non-fiction content. 

The studio will focus on original IPs, multi-platform branded content, and AI-led storytelling. Ravi Kudesia will lead the division as VP and business head, who joins the network from ABP Network, where he was head - special projects and branded content.

Alok Jalan, chairperson and managing director, Laqshya Media Group, said, “We see a tremendous opportunity at the intersection of content, technology and branding. Content marketing and IP creation are fast becoming essential parts of the media mix. Laqshya StoryWorks gives us a creative powerhouse to produce long-form shows, short-form videos, and experiential storytelling that resonate with today’s consumers. It will allow us to harness emerging creative tech to produce compelling narratives for audiences, which in turn empowers our clients to connect with consumers in novel ways. This launch aligns perfectly with our vision of creativity and innovation driving measurable impact for brands.”

Jalan added, “Ravi’s expertise in driving both branded content and strategic partnerships will help him operate on both sides of the table. With Ravi’s track record of building revenue-focused content ecosystems, we are confident to grow this vertical exponentially."

Kudesia said, “Content is the next frontier for brand engagement, and Laqshya StoryWorks hits the mark at just the right time. We aim to create content that is not only creatively superb but also backed by strategy and data to deliver measurable outcomes for brands. I’m excited to assemble a talented team and shape this vertical into a market leader in content innovation.”

Kudesia will report to Atul Shrivastava, director and CEO, Laqshya Media Group.