Media

Ankush Bhandarkar

09 Jun 2025 10:53 AM

Hashtag Orange appoints Ankush Bhandarkar

He moves from Madison World where he was account director.
L to R: Ekta Kapoor (Balaji Telefilms) and Monika Shergill (Netflix)

09 Jun 2025 10:47 AM

Netflix teams up with Balaji Telefilms 

Looks forward to a creative collaboration with an intent to take Indian storytelling to new audiences.
This strategic shift aligns with Z’s brand promise, ‘Yours Truly, Z’, and marks a key step in Zee5’s next growth phase.

09 Jun 2025 10:37 AM

Zee5 rebrands its identity

Rolls out a new logo and campaign to highlight this development.
Saumya Baijal

05 Jun 2025 9:35 PM

Virtue Worldwide elevates Saumya Baijal

She was strategy director - India.
Iniative X Sensodent logos

03 Jun 2025 1:30 PM

Initiative wins media AOR for Sensodent

The mandate was won following a multi-agency pitch. 
Launched this May, the refreshed TV experience offers simpler navigation, with shortcuts to search, shows, movies, games and My Netflix.

02 Jun 2025 5:08 PM

Toaster partners with Netflix

Rolls out a promotional video to highlight the OTT company's revamped viewer offerings.
Shaurya Sharma

28 May 2025 11:07 AM

Shaurya Sharma joins Zee Entertainment Enterprises

He moves from Sun TV Network, where he was cluster marketing head - Sun Neo, Sun Marathi and Sun Bangla.
Pradeep Dwivedi

27 May 2025 9:00 AM

‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

Pradeep Dwivedi, group CEO, Eros Media World, on evolving consumption patterns, legacy content bets, and more.
From left: Kanika Anand, Rashmi Sehgal, Ajay Mehta and Yash Chopra

26 May 2025 9:05 AM

Goafest 2025: 'Use long-form content pieces for brand building'

A panel unpacked why the attention economy calls for immersive, measurable, and platform-first brand narratives.
From left: Kartik Sharma, Ajit Varghese, Shubhranshu Singh, Rathi Gangappa and Satya Raghavan

22 May 2025 3:31 PM

Goafest 2025: 'In marketing, we need people with lots of common sense, confidence and optimism'

A panel discussed how brands and agencies can merge boundaries and move from placement to partnerships.
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Geetika Chadha

27 Oct 2026 11:01 AM

Geetika Chadha joins Cheil India
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