Media

It also partners closely with Banijay Entertainment’s dedicated live event and experiences business, Banijay Live, on its brand-led activations to drive maximum strategic value across its deals.

08 May 2025 1:40 PM

EndemolShine India partners with Mediascope

Aims to focus on brand placement and advertiser-funded programming (AFP) as a key business vertical. 
Will provide brands with precision targeting, deeper audience insights, and enhanced content performance tracking. 

07 May 2025 3:15 PM

JioStar launches JioStarverse, a data-led influencer marketing platform

Powered by Qoruz, the platform features a pool of over 500 JioStar influencers across genres.
Sony Max 1

05 May 2025 2:46 PM

Sony Pictures Networks India launches Sony Max 1

The new Hindi film channel aims to offer a viewing experience that reflects the spirit of Indian households. 
From left: David Simonsen, Jangho Seo, Gaurav Gandhi and Kelly Day

05 May 2025 11:11 AM

Prime Video partners with CJ ENM

Through this collaboration, the OTT platform has secured multi-year worldwide distribution rights for Korean content.
This offering was launched during during the World Audio Visual and Entertainment Summit.

02 May 2025 3:14 PM

DishTV Watcho launches Fliqs

Aims to democratise content distribution and provide monetisation opportunities to all content creators in India.
Gunjan Soni

28 Apr 2025 2:02 PM

Gunjan Soni moves to YouTube India

She has been appointed as the country managing director.
Pulkit Mathur 

21 Apr 2025 2:29 PM

Spotify elevates Pulkit Mathur 

His previous role was marketing manager.
Designed for brands looking to create maximum buzz in minimum time, MegaBlast combines the reach of television with the precision and scale of digital.

21 Apr 2025 2:08 PM

JioStar launches MegaBlast

The media product aims to help brands capture attention at scale within a day.
Unlike the US and UK, where serious news is losing ad revenue due to blocklists and brand concerns, Indian publishers still enjoy advertiser trust.

15 Apr 2025 4:56 PM

India defies global downturn in news media advertising, records 6% YoY growth: Report

A Warc report reveals that this resilience is due to national advertisers persisting to invest in print and legacy brands.
Ritu Kapur

14 Apr 2025 11:22 AM

Legacy broadcast media has become a mouthpiece of the powers that be: The Quint's Ritu Kapur

The co-founder and MD of Quint Digital reflects on the challenges in digital journalism, the conundrum of media ownership in India, and more.
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