JioStar has announced the launch of MegaBlast, a new media product that helps brands capture attention at scale, in just one day. 

Designed for brands looking to create maximum buzz in minimum time, MegaBlast combines the reach of television with the precision of digital.

It intends to offer a blend of speed, scale, and visibility. 

According to a statement from JioStar, MegaBlast can help brands achieve over 4.5 billion ad views in just 24 hours. The format can also help deliver an average frequency of 13 exposures per viewer on a single day.  

Ajit Varghese, head of revenue - entertainment and international, JioStar, said, “MegaBlast is a response to what brands have been asking for - the ability to dominate attention, not just buy media. Today’s marketers want impact they can measure and moments that move the needle. With MegaBlast, we have brought together two of the most powerful platforms, television and digital, to deliver unmatched visibility, reach and efficiency, all in one day."