• Home
  • Special Feature

Special Feature

(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

SPECIAL FEATURE: ^ a t o m shares how it is building brands that drive performance today and stay memorable tomorrow.
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention

SPECIAL FEATURE: Inside Sanjeevani's quietly radical idea that turns the most private moment in a woman's day into a life-saving nudge.
Standing left to right: Madan Mohare, Josephine Patwal, Sharat Kuttikat. Sitting left to right: Ravi Shankar, Binitha Shajesh, Shajesh Menon and Arindam Roychowdhury.

14 Apr 2026 9:03 AM

Meet Younion, the agency operating in 2030, while the world is in 2026

SPECIAL FEATURE: Younion's leadership shares how their 15-year milestone isn't a pause, but a launchpad to redefine brand experiences.
From left: Ramesh Krishnamurthy, Siddharth Shankar, Geetanjali Bhattacharji and Anil Nair.

10 Apr 2026 11:10 AM

From brand to shelf: Komerz controls the full growth stack

SPECIAL FEATURE: Komerz recently acquired Glassbox, founded by Geetanjali Bhattacharji and Anil Nair. We examine what's next.
Mairu Gupta

18 Feb 2026 10:54 AM

Why climate and deeptech need different storytelling, and how Antkind Collective is building it

SPECIAL FEATURE: Antkind Collective's Mairu Gupta chats about the agency's offerings.
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak

SPECIAL FEATURE: We chat with Dharam Valia, Vijay Sawant, and Mahesh Gharat to understand how the production house has evolved.
King at Spotify I-Pop Icons Live

15 Dec 2025 5:05 PM

Where fashion meets I-Pop: Spotify and AJIO collaborate at the debut I-Pop event

SPECIAL FEATURE: The two brands aim to create more experiences that bring fashion, music, and youth culture closer together.
Trucking into the Future was designed to engage the stakeholders key to shaping the future of logistics

18 Sep 2025 10:54 AM

Repositioning the workhorse: How Tata Motors is redefining trucking in India

SPECIAL FEATURE: Tata Motors turns a functional category into a powerful story of national impact, redefining trucks as engines of progress.
Mark Boucher, Graeme Smith, and Dinesh Karthik

01 Sep 2025 11:27 AM

SA20 stakes its claim as the leading T20 franchise league outside the IPL

SPECIAL FEATURE: For season three of the league, Adfactors PR sharpened the league's stature in India.
From left: Afshan Hussain Shaikh, Doris George, Sidhant Sarkar and Siddhi Bhopale

21 Aug 2025 10:35 AM

Not Bad Films: Redefining Storytelling with Bold Beginnings

SPECIAL FEATURE: Afshan Hussain Shaikh, Doris George, Sidhant Sarkar and Siddhi Bhopale on Not Bad Films crafting unforgettable stories.

Latest Stories

Titan's 'Sign of you' campaign

15 May 2026 10:48 AM

Titan celebrates the power of human connection and self-expression
Dentsu's entry

15 May 2026 10:40 AM

Cannes Contenders 2026: Dentsu Creative India
Matches will be held across London, Manchester, Leeds, Birmingham, Bristol and Southampton.

15 May 2026 10:27 AM

Marriott Bonvoy expands ICC partnership to include Women's T20 World Cup 2026
Dalbir Singh continues his diary for Manifest.

15 May 2026 10:20 AM

Producer's Diary by Dalbir Singh

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required