Lotto, the global sportswear brand, has officially entered the Indian market with the launch of its first digital store. 

By making its India debut online, Lotto aims to set a new standard for sports retail in the country, one that blends heritage, innovation, and a modern digital vision to engage a fast-growing market.

For this new foray into the country, the brand has partnered with the creative agency BombayDC to reflect its global legacy and the vibrant energy of modern India on the platform. 

The launch reflects a digital-first strategy, with Lotto India aiming to evolve and grow alongside its customers. 

In addition, to strengthen its connection with Indian sports enthusiasts, the brand is fronted by cricketer Yuvraj Singh, underscoring its ambition to inspire athletes and fans alike.

Saurabh Bhandari, head of D2C eCommerce and customer experience, Agilitas Sports, said, “Bringing Lotto to India is an exciting milestone. With BombayDC’s design expertise, we’ve created an online store that’s bold, passionate, and perfectly aligned with the energy of today’s India.”

Ankur Rander, founder and CEO, BombayDC, added, "This platform isn’t just an online store — it’s the brand’s first digital expression in India. We crafted a flexible design system that moves away from traditional sportswear layouts, focusing instead on creating meaningful emotional connections.”