Sports marketing, 07 May 2025

Prega News and Swiggy's ‘Pregnancy Cravings’ campaign.

07 May 2025 5:17 PM

Prega News and Swiggy turns pregnancy desires into a delivery menu

Conceptualised by FCB Kinnect, the campaign comprises an ad film. 
GroupM is set to overhaul its agency structure

07 May 2025 3:52 PM

GroupM to overhaul agency structure, will merge brands under single P&L

Expected to consolidate its agency brands - EssenceMediacom, Mindshare, and Wavemaker into a single entity.
Giva for Every Mother's campaign.

07 May 2025 3:30 PM

Giva helps Anushka Sharma redefine Mother’s Day, one sparkle at a time

Conceptualised in-house, the campaign comprises two ad films.
Will provide brands with precision targeting, deeper audience insights, and enhanced content performance tracking. 

07 May 2025 3:15 PM

JioStar launches JioStarverse, a data-led influencer marketing platform

Powered by Qoruz, the platform features a pool of over 500 JioStar influencers across genres.
Lowe Lintas X Cofsils

07 May 2025 3:06 PM

Cofsils assigns brand and communications duties to Lowe Lintas

The account was won post a multi-agency pitch. 
Winners will be announced between 21-23 May during Goafest.

07 May 2025 1:44 PM

Goafest 2025: Abbys shortlist revealed

A total of 1,753 entries have been shortlisted across media and creative.
Anurag Mathur

07 May 2025 11:36 AM

70% of Indians prioritise experiences over material possessions: Bain & Company's Anurag Mathur

In a talk held at Condé Nast's Luxury Conclave, Mathur discussed the driving factors behind India's growth in the luxury market.
Sania Mirza

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'

Sania Mirza chats with us about her early days in tennis, Pickleball Open 2025 in Dubai, brand endorsements and more.
John Thangaraj

07 May 2025 10:50 AM

John Thangaraj moves to Dentsu India

Moves from Havas India, where he served as chief strategy officer - a role he took on in June last year.
Dheeraj Bangur's work for Shahi Gulab (left) and Centrick's for Vespa

07 May 2025 10:32 AM

A' Design Awards 2025: Eight Indian wins

Dheeraj Bangur and Centrick among the Gold winners.

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