Ahead of Mother’s Day, Giva has rolled out a campaign, ‘Giva for Every Mother’ featuring actor Anushka Sharma.

Conceptualised in-house, the campaign comprises two ad films.

In the first film, ‘Maa The First Sparkle in Your Life’, Sharma is seen packing her clothes when she struggles to find a particular dress. She calls out to her mother, who effortlessly locates it, just like mothers always do. But when Sharma asks her to fetch a watch, her mother instead discovers a carefully hidden surprise: a Giva ring, thoughtfully placed as a Mother’s Day gift.

The second film, ‘She’s Been Your Everything… Your Guiding Star, Your Maa’, follows a young man who receives a voice message from his grandmother. The message stirs memories of her unwavering care during his childhood. Moved by nostalgia and affection, he visits her to gift a pair of Giva earrings for Mother’s Day. When asked why, he replies simply, “Because you’re a mother to me too." The film ends with a video call to his own mother, who beams with joy at receiving her gift.

What we think about it: Warmly celebrates non-traditional mother figures with touching narratives and thoughtful gifting. The films stand out for their sincerity and emotional nuance, moving beyond clichés to embrace the everyday beauty of maternal bonds.

Resha Jain, chief brand officer, Giva, said, “'Giva for Every Mother’ is more than a campaign, it’s a celebration of the quiet power and constant presence of mother figures in our lives. Through our digital films and timeless gold collection, we honour their everyday grace, strength, and wisdom. This is our way of saying: we see you, we cherish you, and you deserve to be celebrated! This campaign shifts the narrative from sentimentality to sincerity, highlighting the diverse roles women play and the impact they make every day.”