Sports marketing, 13 Oct 2026

Only What's Needed's campaign.

13 Oct 2026 3:04 PM

FoodPharmer turns the tables on a test-obsessed professor for Only What's Needed

The campaign comprises an ad film to spotlight that the protein brand is now available on Flipkart during the ongoing Big Billion Days sale.
From L to R: Kartik Khanna, Pratik Gandhi, Rehan Dadachanji and Suveer Bajaj

13 Oct 2026 1:28 PM

Zoo Media elevates Kartik Khanna and Rehan Dadachanji as partners and co-founders

Khanna and Dadachanji are founders of The Starter Labs, which was partially acquired by Zoo Media in 2022.
Abhishek Iyer

13 Oct 2026 1:07 PM

Abhishek Iyer joins India Basketball League

Moves from FanCode, where he was director, brand - marketing.
Divya Pratap Mehta

13 Oct 2026 11:33 AM

Opinion: Managing brand value and trust in the AI age and escaping sameness

The author unpacks how brands can embrace AI without losing authenticity, trust and originality.
Arnaud Debia

13 Oct 2026 10:47 AM

Generic advertising doesn't work, whether humans or AI make it: Arnaud Debia

Ipsos' global creative excellence director on what makes advertising stand out in a cluttered landscape, and how brands can harness AI at scale without compromising originality or creative thinking.
Google India's ‘Kaise Bolun' campaign

13 Oct 2026 12:43 AM

Google Search's AI Mode helps a young dreamer find his way forward

The campaign focuses on how Google Search's AI mode can be a helpful guide for navigating more complex, real-life decisions.
BGMI's ‘Soch Kum, Khel Maximum' campaign

13 Oct 2026 12:19 AM

BGMI makes a case for thinking twice about life, not playing

‘Soch Kum, Khel Maximum' is built on the insight that people often hesitate to try something because they worry about getting it right.
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From L to R: Kartik Khanna, Pratik Gandhi, Rehan Dadachanji and Suveer Bajaj

13 Oct 2026 1:28 PM

Zoo Media elevates Kartik Khanna and Rehan Dadachanji as partners and co-founders
Abhishek Iyer

13 Oct 2026 1:07 PM

Abhishek Iyer joins India Basketball League
Divya Pratap Mehta

13 Oct 2026 11:33 AM

Opinion: Managing brand value and trust in the AI age and escaping sameness
Arnaud Debia

13 Oct 2026 10:47 AM

Generic advertising doesn't work, whether humans or AI make it: Arnaud Debia
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