Sports marketing, 21 Jan 2026

Dhimant Bakshi (left) and Mayuresh Kore

21 Jan 2026 10:48 AM

We were in the business of happiness during our darkest phase: Dhimant Bakshi

Imagicaa's CEO and CFO on telling a vulnerable brand story, balancing disclosure, and what hope means in a crisis.
Hero MotoCorp reimagines prayer flags as first-aid for Himalayan bikers

21 Jan 2026 10:46 AM

Hero MotoCorp transforms Tibetan prayer flags into portable first-aid kits

Conceptualised by Saatchi & Saatchi India, the initiative functions as a safety solution that bikers can carry with them on their journeys.
Sanjeevani's The Pink Tag Project campaign

21 Jan 2026 10:25 AM

Sanjeevani stitches breast cancer awareness into everyday wear

The Pink Tag Project rolled out as a part of the initiative, is aimed at increasing awareness of breast self-examination among women.

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