Sports marketing, 21 Jan 2026

Arijit De

21 Jan 2026 11:49 PM

Arijit De moves to Adfactors PR

Joins from Burson where he was chief client officer - India.
SBI Life's campaign

21 Jan 2026 11:42 PM

Ravindra Jadeja and Rishabh Pant inspire people to chase their dreams with SBI Life

The campaign introduces the cricketing duo as Jolly and Polly, who are guiding individuals to pursue their passion.
Picture courtesy: LinkedIn

21 Jan 2026 10:36 PM

Aditya Sobti joins Only What's Needed

Was creative director at Scbhang.
TV ad volumes registered an 11% year-on-year decline in 2025 versus 2024

21 Jan 2026 8:37 PM

TV ad volumes declined 11% in 2025: TAM AdEx

FMCG categories dominated TV advertising, with Hindustan Unilever emerging as the leading advertiser, accounting for 14% of total ad volumes.
Plum's 'Nazar Battu' campaign.

21 Jan 2026 8:12 PM

Plum turns the Nazar Battu into a metaphor for modern business risk

The campaign consists of an ad film.
Vasu Sharma

21 Jan 2026 6:43 PM

Pocket FM appoints Vasu Sharma

He moves from Meta's Facebook AI Research (FAIR) division.
Under the agreement, SPNI will broadcast the global DP World Tour schedule, which spans tournaments across more than 20 countries, including five Rolex Series events.

21 Jan 2026 6:36 PM

Sony Pictures Networks India secures media rights for DP World Tour Golf tournaments

Three-year partnership covers television and digital coverage across India and South Asia from 2026 to 2028.
Deepinder Goyal (left) and Albinder Dhindsa

21 Jan 2026 5:36 PM

Deepinder Goyal resigns from his role as Eternal's CEO

Albinder Dhindsa appointed as the new CEO.
Akshay Agrawal 

21 Jan 2026 12:19 PM

Sony Pictures Networks India elevates Akshay Agrawal 

Was previously serving as executive vice president and cluster head, ad sales, Hindi GEC and Max 2.
These transactions will trigger an open offer to Restaurant Brands Asia's public shareholders.

21 Jan 2026 11:10 AM

Burger King India's Restaurant Brands Asia to be acquired by Inspira Global in INR 1,960 crore deal

Inspira Global to buy controlling stake at INR 70 per share, marking Everstone-backed QSR Asia's exit.

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Starbucks India's 'This Is Espresso. This Is The Heart of Starbucks' campaign.

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Starbucks India serves up an ode to the espresso shot
Dalbir Singh continues his weekly diary for Manifest.

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Producer's Diary by Dalbir Singh
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