Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for its tournaments for the next two years (2026 and 2027).

The deal has been signed ahead of the Men's T20 International World Cup being held in India and Sri Lanka in early 2026.

The partnership includes being part of matchday moments such as the coin toss, securing prominent in-stadium branding, and offering bespoke fan experiences.

José Muñoz, president and CEO, Hyundai Motor Company, said, "Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honored to partner with the ICC and connect with over two billion passionate fans worldwide. In key markets like India, where cricket is a way of life, this partnership deepens our connection with the customers and communities who inspire everything we do. We look forward to creating memorable experiences together at these iconic tournaments."

Jay Shah, chairperson, ICC, said, “Cricket is among the world’s most popular sports, with over two billion fans whose passion is especially evident during ICC’s marquee events. These global events offer an excellent opportunity to engage fans through innovative digital and in-stadium integrations. We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximizing our combined strengths at these events.”

Hyundai had earlier partnered with the ICC from 2011 to 2015. 

Tarun Garg, managing director and CEO designate, Hyundai Motor India, said, “This partnership reflects Hyundai’s strong commitment to India and growing importance of the Indian market in Hyundai’s global operations. We look forward to some thrilling cricketing action and are ready with a 360-degree communication approach across PR, digital, experiential and dealerships to maximize this opportunity across the country.”