Sports marketing, 24 Feb 2026

Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

We caught up with PepsiCo India's Diksha Bajaj, to know more about the new sonic identity, the insight behind the Sting campaign and more.
The global digital marketing agency is part of Hinduja Global Solutions' experience company.

24 Feb 2026 11:13 AM

Rallis India assigns its social media duties to HGS Interactive

The agency aims to help the brand connect more effectively with its diverse audience in the agricultural space.
Arpith Kanade

24 Feb 2026 11:01 AM

Arpith Kanade joins Dream Sports

Moves from Zynga, where he was associate general manager.
The trust imperative for Indian brands in 2026

24 Feb 2026 10:44 AM

Opinion: How 2026 is shaping up for Indian brands through the lens of trust

The author decodes why, in the age of AI and looming artificial general intelligence, brand trust becomes the decisive growth lever.

Latest Stories

The global digital marketing agency is part of Hinduja Global Solutions' experience company.

24 Feb 2026 11:13 AM

Rallis India assigns its social media duties to HGS Interactive
Arpith Kanade

24 Feb 2026 11:01 AM

Arpith Kanade joins Dream Sports
The trust imperative for Indian brands in 2026

24 Feb 2026 10:44 AM

Opinion: How 2026 is shaping up for Indian brands through the lens of trust
Chirag Sangai launches ‘a Simple agency'

23 Feb 2026 5:17 PM

Chirag Sangai launches ‘a Simple agency'

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

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