Asian Paints has rolled out a campaign in collaboration with Mira Kapoor that spotlights the elegance of its Royale Play collection. This luxurious paint collection offers textured finishes to walls adding rich, global inspired touches to the home and spaces, translating personal stories from various travels into expressive wall designs. 

Kapoor’s aesthetic worldview and personal style make her a natural fit for this creative collaboration rooted in décor and self-expression, according to the brand.

The ad film showcases how, inspired by her travels — particularly to the timeless city of Rome, Kapoor transforms a wall in her home into a layered, sensory expression of memory and place. The result is a richly textured space that mirrors the patina of ancient architecture, the shadows of colonnades, and the warmth of cherished experiences.
 
The campaign positions Royale Play as more than a paint range, and as a medium of personal storytelling through design. With textures that move beyond colour, the collection empowers homeowners to create spaces that feel intimate, expressive, and inspired by their own journeys.

What we think about it: In a category often dominated by colour charts and finish comparisons, the campaign succeeds in shifting the conversation to textures. While there’s room to deepen the storytelling to elevate the emotional connect, the campaign serves as a poetic reminder that walls can, indeed, talk and recount the stories of a life well-travelled. 

Amit Syngle, managing director and CEO, Asian Paints, said, “At Asian Paints, we’ve always believed that décor is deeply personal. It’s a reflection of not just taste, but of memories, passions, and experiences. Royale Play, with its wide range of luxurious textures, offers consumers a powerful toolkit to bring their most cherished moments to life visually. Mira Kapoor perfectly exemplifies this vision showing how even a fleeting memory of Rome can be translated into a lasting impression at home. We hope this collaboration inspires people to see their homes not just as places to live, but as extensions of their own journeys.”