Kia India has rolled out a campaign featuring actor Bobby Deol to introduce the revamped Kia Seltos.

The film features two new Seltos' racing against each other with Deol on the wheel of one of them. During the race, the new Kia Seltos' features are showcased, highlighting its performance, technology, and design. 

What we think about it: The campaign adopts a dynamic and competitive narrative to highlight the evolution of the brand’s popular SUV. It does not depend heavily on Deol’s star power to carry the narrative; instead, the focus remains firmly on the product itself, with the product taking centre stage through its features, performance, and design. The celebrity presence functions more as a supporting element rather than the main draw, allowing the upgrades and improvements of the new variant to stand out on their own.

The film released on 11 December.