Coca-Cola has rolled out a campaign #JustAddCokeZero featuring actor Tiger Shroff to highlight the offerings of Coke Zero in collaboration with Swiggy Instamart.

Conceptualised by Talented, the campaign, comprising two films, showcases how life’s little interruptions can be resolved with a swig of Coke Zero and a little help from the quick commerce service.

The first film shows the actor, along with a friend, engrossed in an intense horror movie, only for the jump scare to be interrupted when the female protagonist runs out of her drink.  This leads the monster in the film to break character and deliver Shroff’s viral dialogue, 'Choti Bacchi Ho Kya?' (Are you a little kid?). The eerie atmosphere is soon restored after a quick delivery of Coke Zero from Swiggy Instamart.

The second film captures a heartfelt proposal that is awkwardly interrupted, much to the annoyance of the couple. However, the disruption is swiftly resolved when the interrupter’s drink is delivered, allowing the romantic moment to continue seamlessly.

What we think about it: The first film cleverly blurs the lines between screen and reality, with the monster stepping into the action and adding a playful twist, while also tapping into the actor's popular movie dialogue. The second film reinforces the theme by highlighting the need for an immediate Coke Zero fix. Together, the two spots deliver a lighthearted message that lands effectively. 

Karthik Subramanian, senior director, Coca-Cola, said, “Today’s consumers are increasingly seeking choices in beverages with low / no calories. Coca-Cola Zero Sugar offers the same refreshing and uplifting experience of Coca-Cola, with zero sugar. Our collaboration with Swiggy Instamart takes this step further, ensuring that consumers can order & enjoy Coke Zero delivered to them in minutes. This campaign is all about great taste, convenience, and enjoyment in every moment.”

Abhishek Gupta, chief customer officer, Coca-Cola India, said, "Quick commerce is becoming staple among modern consumers as they seek convenience and instant gratification. With Coke Zero we partner with Swiggy to build the diets & lights category on quick commerce, redefining the way people enjoy their favorite beverages, ensuring that great taste and quick delivery go hand in hand.”

Hari Kumar Gopinatha, SVP, chief business officer, Swiggy Instamart, said, “At Instamart, we’re always excited to bring the most innovative products to consumers, keeping pace with their evolving preferences. Coke Zero has been leading the way in delivering great taste with zero sugar, and we’re happy to make it instantly accessible through Instamart. With our seamless 10-minute delivery, consumers can enjoy their favorite drink without the extra calories or the wait.”

Sanket Audhi, creative and founding member and Javaad Ahmed, creative, Talented, said, “Quick commerce is like adding items to your cart at the speed of thought, a Coke Zero and a tripod might not make sense together, but the beauty lies in that spontaneity. Having worked extensively on quick commerce brands, we knew bringing Coke Zero into everyday moments needed an outright playful twist. And with Ryan Mendonca’s hilarious direction, the chaos of an almost-empty glass has never been more entertaining - because life doesn’t pause for the perfect pairing.”