As healthcare becomes increasingly digital and attention spans continue to shrink, experts believe the industry must rethink how it communicates science to both consumers and healthcare professionals.

On the sidelines of Nutra Sumflex 2026, Vikrant Shrotriya, managing director, Novo Nordisk India, and physician-author Dr Dana Cohen argued that effective healthcare communication requires long-term commitment, clarity, and sustained engagement. The discussion was moderated by Praful Akali, founder and managing director, Medulla Communications. 

View the panel above.