‘Healthcare is becoming the heart of conversation even for non-healthcare brands'

In conversation with The Bloc's Stephanie Berman and Medulla Communications' Praful Akali.

Manifest Media Staff

Dec 3, 2025, 10:23 am

Stephanie Berman (left) and Praful Akali

During the London International Awards (LIA) judging, we caught up with Stephanie Berman, global chief creative officer, The Bloc, who was jury chair for the 'health and wellness' category along with Praful Akali, founder and managing director, Medulla Communications who was on the 'pharma and medical' jury. 

Together, they discussed emerging trends, the evolving role of creativity within strict regulations, technology in healthcare marketing, and more...

The panel was moderated by Raahil Chopra, founder and editor, Manifest.

View the panel above. 

Source: MANIFEST MEDIA

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