Medulla Communications recently expanded into Southeast Asia with an office in Singapore. The agency had appointed Taffy Ledesma as its managing partner to lead operations in the region.

Praful Akali, founder and managing director, Medulla Communications, caught up with him to discuss the evolving overlap between consumer and healthcare marketing, the critical role of insights in crafting effective communication, key learnings from the APAC market, the basics of digital marketing in healthcare, and more.

In the chat, Ledesma discusses his experience from being on the client side, having had stints with Hello Sehat, DDB, and J&J.

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