As India’s healthcare landscape becomes increasingly digital, e-pharmacy has emerged as one of the most high-impact categories to crack - balancing speed, affordability, access, and trust - all under stringent regulatory oversight. With firsthand experience of building Tata 1mg from its earliest days, Prateek Verma, senior vice president, Tata 1mg, who heads the e-pharmacy business and is the head of product, as well, shared how the platform has evolved its e-pharmacy strategy to serve diverse consumer needs across the country while staying anchored to trust and medically accurate information.

The chat was hosted by Praful Akali, founder and managing director, Medulla Communications.

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