Bright Outdoor Media has announced its foray into a diverse suite of media and marketing services. 

The company is broadening its offerings to include television, print, and radio campaigns, mall and multiplex advertising, cinema and in-film branding, events and exhibitions, celebrity and talent management, BTL activations, digital and social media management, public relations, corporate gifting, ad film production and creative services.

To deliver excellence across these newly launched verticals, the organisation has assembled an experts team comprising seasoned professionals with deep expertise across media, marketing, and event management domains.

The new verticals will commence operations from 15 July, 2025. By offering end-to-end promotional and communication solutions under one unified brand, the company is committed to delivering integrated, high-impact campaigns across every consumer touchpoint.

Dr Yogesh Lakhani, CMD, Bright Outdoor Media, said, “At Bright Outdoor Media, we have always believed in staying ahead of the curve. Our leadership in the Out-of-Home (OOH) advertising space is a result of decades of trust, innovation, and an unwavering commitment to delivering high-impact visibility in the public domain. Today, as we step into newer territories such as Event Management, Celebrity Engagement, Public Relations, and multi-channel advertising, our vision is to carry forward that same legacy of excellence into these high-growth and dynamic segments. This strategic expansion is a natural progression of our brand’s journey. It reflects our intent to evolve with the changing needs of the market and offer clients a truly integrated marketing experience. By leveraging our existing infrastructure, decades of expertise, and deep-rooted client relationships, we are confident in our ability to create synergies across platforms—from traditional billboards and digital displays to red-carpet events, cinema advertising, and radio campaigns. We have put together a highly skilled and experienced team to lead these verticals, ensuring that every solution we deliver is impactful, relevant, and aligned with the brand objectives of our clients. This marks a transformative chapter in our journey. We are enthusiastic about the road ahead and remain committed to generating long-term value for our clients, partners, and stakeholders through innovation, integration, and excellence at every step.”

In addition, the OOH company has also announced that all display boards across Navi Mumbai Metro Line 1 are now installed, illuminated, and ready for brand bookings. The City & Industrial Development Corporation of Maharashtra has awarded this project, granting exclusive advertising rights to 85,000 sq. ft. of premium space across 11 stations, metro pillars, and viaducts.

Lakhani added, “We are thrilled to see Navi Mumbai Metro Line 1 glowing with Bright & Ronak Advertising boards. This brings together our industry expertise and innovation to create an unparalleled advertising ecosystem. With the upcoming Navi Mumbai International Airport expected to boost metro traffic, this is the perfect moment for brands to secure prime visibility.”